Cigarette Ad Essay -- essays research papers

Smoking Your Health AwayPuff, puff, puff . . . ummm the chill merry taste of smoke in your lungs. Doesnt that taste good Well, depending to whom you verbalise to, a variety of answers are possible. It is evoke though, that we, as a society, very are still deceived into believing the false promises of happiness and bliss from ingest cigarettes. In our society citizenry still deny and forget the detail that smoking causes lung cancer and directly kills over a million people all year, and that is just what tobacco advertizement departments would wish well to have you forget. Nowadays, advertize has become a major part of American society today. everywhere you go thither is publicize to be seen and absorbed by the consumer population. Nowadays, every company has a specific company inside the big stage business thats sole purpose it to come up with interesting and impertinently ways to promote its product. One industry that has been under fire for the types of advertising done during the last ten years is the tobacco industry. Major tobacco companies, specifically the R.J. Reynolds and Laramie corporations, spend millions of dollars each and every year, selectively advertising to senior audiences in the Camel ad and to people who are socially active like the ones in the Newport ad, by intentionally using popular icons like Joe Camel and American suppositionls like the red, white, and stern coloring in the Camel ad, and by using human beings emotions like desire and popularity that everyone can relate to as instal in the Newport ad, all in an attempt to sell a specific idea . . . cigarettes are pleasurable and enjoying to smoke. In the advertisement put out by the R.J. Reynolds Company showcasing its Camel cigarettes, the attempt is made to seduce the customers into believing that it is hip and cool to smoke cigarettes. The first thing you notice in this particular advertisement is the large puffy red Afro donned by the man perfectly pertain in the ad. He seems to be a throwback to the seventies when there was a collective feeling of freedom and invincibility enjoyed by the juvenility growing up in that era. It seem this man is living a surreal world full of bliss and happiness. His long smooth sideburns, tenuous golden sunglasses tinted with a fresh color of purple, and attention-grabbing starred blue suede shirt with the leather pul... ...sements have a very trick way of anticipating and targeting what kind of person the company wants to carry on the customs of smoking cigarettes. In the Camel ad, they concept is mixing the old with the new, while in the Newport ad the whole idea is having fun and being part of a larger group. Also, both of the ads use specific coloring to enhance the product. The American red, white, and blue in the Camel ad, and the trademark green in the Newport ad. It is also interesting to compare what the Camel ad has that the Newport ad does not. For one the Camel advertisement actually has a man smoking a cigarette in the ad in comparison to no cigarette shown in the Newport ad. Also, on the Camel ad it is obtrusive that there is a surgeon generals warning on the bottom left-hand(a) corner of the ad, informing people on the risks of smoking cigarettes. This is not found anywhere on the ad for the Newport cigarettes and possibly lets the prospective consumer be at ease not seeing the awful risks of smoking and what it actually does to people. Finally, in comparing both of these advertisements, both of them are effective ads that clearly contract the intended ideas of both companies, respectively.