Nike and Apple

This composition looks at dickens global dent names that sop up teamed up to make a new fruit for variances consumers. These argon Nike and orchard apple tree. Nike is well known corporate brand associated with manufacture of Nike topographic point art object apple is known for the manufacture of small and durable electronic computer gadgets utilise in the unison industry, the iTunes music shop. Due to growing rationalise of consumers liking of their brand they reach developed Nike+iPod Sport Kit that embraces twain technologies that are divergent in nature but uniquely completing to sports use. The Nike+iPod Sport Kit is able to capture athletes data, store it and interact with other gadgets useful for sports training. The use of it and other older devices have contributed to the success and potential of the merger between Nike and apple companies.NIKE AND APPLENike and Apple are brand names of companies dealing in devil diverse market fields. Nike has establi shed itself as the dominant figure in sport shoes while Apple is the dominant the filed of computer technology where they have build a solid base in the music tactical maneuver list. Nike brands are Nike shoes that are the darling and much sought subsequently shoes from sports consumers. While Apple has the dominant iTunes music store in which athletes have been uploading music. Since music is synonymous with athletes during training, the CEOs of these devil companies came with a partnership to fall by the wayside a product of its kind ( science lab paper main source).The CEO of Nike commencement ceremony approached Apples CEO with the smart running shoe persuasion it was processed and a new idea referred by Apples CEO as great start was born. This is a combination of two technologies that would improve the performance of the runners. The partnership which was labeled design difficulties embraces a phenomenon that has already been ventured by other companies however, great imp rovement have been made. Thus Nike and Apple came up with the product called Nike+iPod Sport Kit. This is where an electronic sensor is embedded on the shoe which relays signals to the receiver connected remotely to the Apples iPod of the nano music shammer (Lab paper main source).The data is loaded in it of which cultivation like distance c everyplaceed, speed of the runner, calories burned during the training and quite a little be customized to give details with specificity such as setting of power phone call. The iPod stores information on duration, distance covered and calories utilized during running m. The data is then transferred to a Mac or computer to which it uses the Nike website, Nikeplus.com where the runner can view data on the screen, analyze his progress, customize goals and show results later. This turnout allows the runner to get feedback through the iPod speaker, and listen to music as he or she trains (Lab paper main source Lab paper backing fabric 2).Th e accuracy of this gadget is quite precise at over 90 percent even when used outside the box. For instance Armstrong used it during his training and tested with car speed and found that the nano recorded 5.2 miles while the speedometer recorded 5.3 miles (Lab paper supporting material 2).As a matter of fact the two companies brought this synergy of ideas based on the beautiful friendship level to which there association has brought standardisedities and differences in harmonious integration. For instance, Nike and Apple are similar because they leading global brand names in their field of specialization that is the buzz of young and cool consumer market.Two they are all technologically driven whereby the apple is known for semiconductors and software increase while Nike is force behind anatomy, precision molding as well as thin film technology. This is illustrated by one of the CEOs who termed it scratching the appear of technology where they can only be limited by the heavens of imagination and business deal. It is a merger that is transcending to a field that has non been touched hence showcasing the huge potential opening for further suppuration (Lab paper main source).Therefore, Nike has rolled out an expansive development of seven-spot other styles of Nike branded shoes in the near future which entangle Nike air zoom moire, Nike shox, Air max lines, rundown ready and Nike plus. Plus ready brand is already in market with at least 4 million shoes being sold in stores (Lab paper main source).The development of technology did not happen without the obstacles as admitted by the executives of the two companies. On is that it took them eighteen months to come to agreement on the surmount platform dubbed Zen state. The problems being the sensor in the Nike shoe was big which was not welcomed by Nike engineers but the Apple designers saw it as small. secondly the duration of the battery was short at about 1000 hrs. This was because the wireless techn ology to be employed consumed a lot of power and no(prenominal) wanted wire liaison.However, it brought out a gadget that could be unspoiled to all at an affordable price of $29 for iPod, $ 149 for nano and $100 for the shoe. This brings the brain of affordability of the product to the consumers compared to previous product from companies like Garmin attainheld GPS which its cost regularize from $115 to $377 depending on its sophistication (Lab paper main source).The partnership of two companies carries great benefits to both as indicated by their market care experiences. For instance, Nike pull up stakes be change integritying its presence on the MP3 payer market having unsuccessfully tried through quislingism with Philips electronics. Apple being the dominant pseudo gives Nike the presence and avenue it needs most. While Apple is gaining ground on a new field hence making iPod become a platform in sport market rather than as a music player.Nike profile will be elevated due to its connection with Apple and their market share will expand similarly because of similar demographics. Although some criticize the apple deal arguing that it is nutty others irrelevant it vehemently. For the case of Philips electronics where they have had long brand-licensing agreement it will still pee-pee (Lab paper supporting material).This is not the first time Nike is penetrating the MP3 player market because they have done so with Philips electronics and co-branded the PSA 610, 4 GB hard disk with GPS sensor. This market has had other products of similar nature such as use of wristwatches, heart rate monitors, pedometer and cycling computers. The polars line of heart rate enabled athletes and cyclist to set up, training regimens where data can be viewed on the computer and results analyzed.The Garmin forerunner which had a hand held GPS connected to the wrist or in edge lines provided real time tracking of location from the GPS. Macs gadgets were used to interface co mputers and meshing including the use of polar and Garmin models. Therefore as the new product are developed old gadgets such as Macs solidify their ground (Lab paper supporting material).CONCLUSIONThis paper has discussed the merger of two global brand names that are successful in their area of business. Their merger has created a new market and potential of technological collaboration as well as boost in market share consolidation.REFERENCELab paper main source articleLab paper supporting materialLab paper supporting material 2